Freedom Found Podcast

203. The Growth Tool That Works Better Than Any Strategy

What if the problem isn’t how long it’s taking—but the fact that you’re doing it in isolation?

 

In this episode, we’re unpacking the real reason so many talented, hardworking copywriters feel stuck in the in-between: not because they’re off track, but because they’re building without proximity, support, or reflection. If you’ve been quietly wondering why it all still feels so heavy—this conversation is the recalibration you didn’t know you needed.

 

Because you’re not behind.

You’re just ready for a new kind of room. Tap ‘play’ to listen now.

 

Tune in To Learn:

• Why feeling “behind” is often a signal—not a symptom
• The subtle ways isolation slows your growth (even when you're working hard)
• What proximity to the right people actually does for your business
• How to shorten your timeline without rushing the process

 

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🔗 Join the waitlist for Juno: Krystlechurch.com/JunoWaitlist 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

202. It’s Time To Attract Next-Level Friendships That Push You To Be Your Best Self

Sometimes, the conversations that change us aren’t business masterminds or strategy calls—they’re quiet, unexpected lunches with women who’ve lived full, brave lives. In this episode, I share the story of one of those moments and the realization it sparked: growth doesn’t just come from effort—it comes from environment.

 

If you’ve been feeling like growth is taking longer than it should, this episode is your reminder that you’re not behind—you might just be building in isolation.

 

Tune in To Learn:

• The hidden cost of building alone (and how to shift it)
• How personal environments shape professional momentum
• The difference between any community and the right community
• How to reflect on the rooms you’re in—and whether they’re serving your growth
• What’s coming soon inside Juno, and why it might be your next step

 

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Get on the Waitlist for Juno, our new female & non-binary copywriter-only community coming soon: https://Krystlechurch.com/Junowaitilst  

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

201. PEP TALK: A Powerful Way To Grow Every Week

Feeling stuck in the solo routine of copywriting? It’s time to break out and level up.

 

In this snappy pep talk, Krystle dives into the transformative power of finding your tribe. Drawing from her own experiences of moving to Barcelona and actively cultivating a new community, she discusses why surrounding yourself with the right people is crucial—not just for personal growth but for professional success as well. This episode will inspire you to rethink your connections and embrace new relationships that challenge and champion you AND your business!

 

Tune in To Learn:

• Why the right community matters deeply if you’re a copywriter
• How new relationships can spark personal and professional growth
• Steps to actively seek out and cultivate meaningful connections
• The impact of outgrowing old relationships and embracing new ones
• Strategies to surround yourself with people who push you to excel

 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

 

200. [CELEBRATING 200 EPISODES!] Consistency Is The New Sexy + How To Show Up For Your Goals

Wondering why your goals aren’t showing up as quickly as you’d like? 

 

In today’s milestone episode, I’m taking you behind the scenes of creating 200 episodes for the Freedom Found Podcast—and what this journey has taught me about the true power of consistency, delayed gratification, and playing the long game. I’m sharing the hard truths, the not-so-glamorous moments, and the lessons learned from showing up every week even when results weren’t immediate.

If you’ve ever thought about giving up on a goal or doubted whether your efforts were paying off, this episode is your invitation to see things through to the other side. Because success often shows up in the most unexpected ways, long after the work has been done.

 

Tune in To Learn:

• How being consistent will build trust & authority for your brand
• The compounding effect of taking small actions weekly
• Why delayed results are actually some of the most powerful results you’ll get!
• The truth about quick wins vs. long-term gains
• My pep talk and accountability nudge to audit your current business goals

 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

199. Urgency That Works Better Than Discounts

Are discounts actually hurting your sales? If you’ve been relying on them to drive more course enrollments or product sales, you might be attracting the wrong buyers—and leaving money on the table.

In today’s episode, I’m breaking down why we’re ditching discounts in 2025 and the best ethical urgency strategies we’ve discovered to drive sales.

Because the real reason people buy has nothing to do with a deadline and everything to do with what’s already happening in their lives. You’ll learn how to tap into urgency that feels relevant and compelling to your audience, plus two powerful tools we use inside Freedom Found Collective to increase conversions without cheapening the offer.

If you want to stop relying on discounts and start selling in a way that attracts the right buyers, this episode is for you.

 

Tune in To Learn:

• Why discounts didn’t notably increase our conversions—and what actually did
• How to create Urgency Themes that make your audience feel compelled to buy now
• The Quick-Win Timeline Promise and how it makes your offer feel instantly valuable
• How to replace ineffective launch tactics with strategies that attract higher-quality buyers

🚀 Next step: If you loved this deeper episode, you’re going to love The Copywriter MBA—our 5-day live training event starting February 10, 2025.

We’ll be covering how to sell more of your copywriting course, product, or program—without discounts or gimmicks.

➡️ Join us now at krystlechurch.com/copywritermba for free

 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

198. WMTD: Pricing, AI, & The Power of Confidence w/Amy Posner

Ever wanted to sit down with Copywriter Legend, Amy Posner, and hear firsthand about the top few factors that influenced her successful career? Well now’s your chance to pull up a seat and dig into Amy’s background, how she got started in business, copywriting, and then climbed to the top.

 

Along the way Amy is sharing her thoughts on pricing, positioning yourself as a strategist, not an order taker, and what she thinks copywriters need to do to stand out in the world of AI today.

Hit ‘Play’ now and listen to this special What Made The Difference episode of the Freedom Found Podcast.

 

Tune in To Learn:

• How Amy accidentally became a serial business owner
• The key ingredients copywriters need to be seen as a strategist by their clients
• Why some copywriters charge $3k and others $30k for the “same” work
• Amy’s top success influencers and the importance mentorship played in her career

 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

 

→ Connect with Amy Posner at: http://www.amyposner.com

→ Follow Amy Posner on LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/

197. How One Copywriter Drastically Changed Her Business To Take 4 Months Off A Year: An FFC Success Story with Alethea

Ever wished you could take 4 months off from your Copywriting business to vacation around the world? Last week I sat down for a graduation call with our client Alethea who we have helped over the last year as she’s transformed her business from one that was causing her monthly burnout into something that let her take 4 months off this past year and travel to incredible places like Machu Picchu and the Galapagos Islands!

And after we had this conversation I just knew this is something you needed to hear. Whether you’re considering FFC and you want to hear about that in our client’s own words - or you are looking for proof to show your brain that your big, audacious dreams are easier to grab onto than you think - it’s time to hit ‘Play’ and hear how Freedom Found Collective helped this Copywriter work less, earn more, and take more vacations! 

 

Tune in To Learn:

• How the holistic program approach helped Alethea change her business priorities
• How Freedom Found Collective helps copywriters scale their business
• The key changes Alethea made to work less and take more vacations
• How FFC continues to adapt and better itself for the copywriters we serve

 

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Apply for your Free Scaling Call here and information about the next cohort of Freedom Found Collective: https://form.typeform.com/to/ojkkzqwE 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

196. What We Did That Worked [A Look Back At 2024]

Ever wonder how other copywriters are setting goals and tackling them?

 

In this episode of The Freedom Found Podcast, I’m pulling back the curtain and telling all on what happened in the KC Brand in 2024. I’m taking you along as I review the strategies and goals we set for our business and how they panned out in real life. Discover which goals were achieved, which fell short, and the valuable lessons learned along the way.

 

Then swipe the nugget of wisdom most helpful to you as you grow your copywriting business this year. I’m sharing our experiences with increasing profit margins, decreasing working hours, prioritizing scalable offers, and taking multiple vacations. This episode is packed with actionable advice and inspiration to help you make 2025 your most successful year yet!

 

Tune in To Learn:

• How Krystle and Dale increased their profit margins to nearly 80%
• Why we decided to prioritize their scalable offers over the KC Copy Studio
• How they decreased their working hours to less than 30 hours per week
• The importance of setting clear priorities and focusing on what truly matters in business

 

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Apply for your Free Scaling Call here and information about the next cohort of Freedom Found Collective: https://form.typeform.com/to/ojkkzqwE 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

195. Launch Recap: Why People Bought

Want to know how to increase the sales for your next digital product or coaching program launch? I’m pulling back the curtain to reveal the top 5 data points that came out of our recent launch and helped buyers make a ‘YES’ decision. 

 

This episode is perfect for copywriters who want the inside scoop on maybe why past launches haven’t recently worked or how to ensure your next one does. 

 

Tune in To Learn:

• What bonuses work and what ones don’t
• How answering customer questions will make you sales
• What happened when I sent 3x the number of launch emails
• How to build brand loyalty so people buy over and over again

 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

194. How to Get a Waitlist of Copywriting Clients Dying to Work with You: A Success Story with Michelle

If you’re tired of waiting for random projects to come your way - or feeling like you’re only attracting the kind of clients you feel like you ‘have’ to take on because it’s money in the door vs ones you WANT to take on…you need to hear how Michelle gave her business a massive GLOW UP! 

 

Listen in to this interview where Michelle spills the tea on how working together transformed her messaging, confidence, and put her on the map as the Go-To Beauty Copywriter.

 

Tune in To Learn:

• How getting an outside perspective on her messaging changed everything
• How she built a waitlist of hot clients ready to work with her
• The mindset shifts she had to overcome
• The shifts made to her website & Instagram marketing

 

Want to give your business a Glow-Up like Michelle’s?

Join our next cohort of Copywriter Camp here: krystlechurch.com/camp 

 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church