Freedom Found Podcast

196. What We Did That Worked [A Look Back At 2024]

Ever wonder how other copywriters are setting goals and tackling them?

 

In this episode of The Freedom Found Podcast, I’m pulling back the curtain and telling all on what happened in the KC Brand in 2024. I’m taking you along as I review the strategies and goals we set for our business and how they panned out in real life. Discover which goals were achieved, which fell short, and the valuable lessons learned along the way.

 

Then swipe the nugget of wisdom most helpful to you as you grow your copywriting business this year. I’m sharing our experiences with increasing profit margins, decreasing working hours, prioritizing scalable offers, and taking multiple vacations. This episode is packed with actionable advice and inspiration to help you make 2025 your most successful year yet!

 

Tune in To Learn:

• How Krystle and Dale increased their profit margins to nearly 80%
• Why we decided to prioritize their scalable offers over the KC Copy Studio
• How they decreased their working hours to less than 30 hours per week
• The importance of setting clear priorities and focusing on what truly matters in business

 

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Apply for your Free Scaling Call here and information about the next cohort of Freedom Found Collective: https://form.typeform.com/to/ojkkzqwE 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

195. Launch Recap: Why People Bought

Want to know how to increase the sales for your next digital product or coaching program launch? I’m pulling back the curtain to reveal the top 5 data points that came out of our recent launch and helped buyers make a ‘YES’ decision. 

 

This episode is perfect for copywriters who want the inside scoop on maybe why past launches haven’t recently worked or how to ensure your next one does. 

 

Tune in To Learn:

• What bonuses work and what ones don’t
• How answering customer questions will make you sales
• What happened when I sent 3x the number of launch emails
• How to build brand loyalty so people buy over and over again

 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

194. How to Get a Waitlist of Copywriting Clients Dying to Work with You: A Success Story with Michelle

If you’re tired of waiting for random projects to come your way - or feeling like you’re only attracting the kind of clients you feel like you ‘have’ to take on because it’s money in the door vs ones you WANT to take on…you need to hear how Michelle gave her business a massive GLOW UP! 

 

Listen in to this interview where Michelle spills the tea on how working together transformed her messaging, confidence, and put her on the map as the Go-To Beauty Copywriter.

 

Tune in To Learn:

• How getting an outside perspective on her messaging changed everything
• How she built a waitlist of hot clients ready to work with her
• The mindset shifts she had to overcome
• The shifts made to her website & Instagram marketing

 

Want to give your business a Glow-Up like Michelle’s?

Join our next cohort of Copywriter Camp here: krystlechurch.com/camp 

 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

 

193. My 4 Secret Sales Call Strategies to Successfully Close More Sales

If you’re actively trying to grow your copywriting business by booking more copywriting projects or retainer work - chances are, you’re working your booty off to get in front of your ideal clients and hopefully have a Discovery Call with those who are qualified. 

 

But for some reason 3 out of every 4 Discovery calls you get on end with “Let me think about it!” Or “I’ll get back to you soon” 

 

Yet they rarely ever come back with a ‘Yes, I’m in!’

 

If that’s you, we know you’re doing something right to get people to the call, but the call itself isn’t doing your or your client the service is should be! So if you’re not closing 80% or more of your sales calls, it’s time to upgrade the outdated Discovery call for a process that gets you more ‘YES’ clients before you even end the zoom room.

 

Tap ‘PLAY’ on this episode to hear my 4 Secret Sales Call Strategies

 

Tune in To Learn:

• Why I don’t call them Discovery Calls anymore (and why you shouldn’t either)
• How to position your pitch as something prospects start asking YOU for
• The 5-Part Sales Call Process that facilitates successful conversations
• What business owners are looking for most in copywriters they contract to in 2025

 

Want to install the full feel-good sales call strategy that’s been working for me for years into your business? Enroll in Sales Call Genius Masterclass Now: https://krystlechurch.com/sales-call-genius 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

192. How to Diagnose Your Lead Gen Problem

Welcome back to the Freedom Found Podcast, where we help copywriters build profitable and freeing businesses they love.

 

If you’re a copywriter struggling to sign new clients for projects or retainers but you’re not sure why it’s just not working — this episode is for you. Today, we’re breaking down a step-by-step process to help you diagnose what’s going wrong with your lead generation efforts. Whether it’s your offer, your messaging, or how you’re showing up, figure out in just 25 minutes or less how to get to the root of the problem so you can start fixing it.

 

Tune in To Learn:

• The first thing you should assess when leads aren't coming in
• Why a messy offer might be losing you leads
• How to assess if you’re reaching the right audience
• The role consistent visibility plays in attracting leads
• Where to start to improve your lead gen system
• Why lead nurturing might be your missing link

 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

191. [LIVE COACHING] How To Choose The Perfect Scalable Offer For Your Business

One of Dale and my favorite things to do is spend time with copywriters in our community - so this week we decided to surprise our email list with a link to our private Zoom room where we’d hosted open office hours to Ask Us Anything!

 

We took questions from the women in the room about how to develop, grow, and scale a scalable offer. We dug into how to know if your product idea is actually a good idea, how to decide between which goal to start with first. And so much more.

 

Tune in to this Live Coaching Session where Dale and I share our experiences, thoughts, and opinions candidly.

 

And if you want to be on the list in the future to get opportunities like this and other free fun events and learning opportunities we do for copywriters, head to Krystlechurch.com right now to sign up for one of our freebies to join the list.

 

Tune in To Learn:

• The three elements needed to create the perfect offer
• How to prioritize which goal should come first
• How to give yourself permission to start now

Email the word ‘CAMP’ to hello@Krystlechurch.com for more information on Copywriter Camp and when our next enrollment date will be.

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

190. From 13% Student Engagement In Her Course To 61% And Rave Reviews: A FFC Success Story with Lauren

Have a messy copywriting course that you want to transform into a streamlined success your students actually rave about? In this episode, you’re hearing the raw details, data, and strategies our Collective Client, Lauren, used to turn her low 13% course engagement rate to an impressive 61% completion rate and growing and a library of positive testimonials from her students!

 

Lauren’s journey with us inside Freedom Found Collective not only revamped her entire approach but also re-ignited her passion for her business!

 

We focused on swapping out a fire hose of information for a nurturing garden hose approach, leading to stellar student outcomes and renewed enthusiasm in her business. Alongside my Co-Coach Dale and with our background in curriculum design, we helped Lauren map a detailed curriculum that brought newfound clarity and results. Trust us, if you’ve got a course, you’ll want to take notes on this one.

 

Tune in To Learn:

• What to do when your course isn’t getting rave reviews
• The keys to student engagement and completion
• The importance of real-world applications in your course curriculum 
• How to turn your passion into profitability

Apply for your Free Scaling Call here and information about the next cohort of Freedom Found Collective: https://form.typeform.com/to/ojkkzqwE 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

189. How a Content Writer Went From Working 60-Hour to 20-Hour Weeks While Making 6-Figures This Year: A FFC Success Story with Sheena

Ever wondered how trading endless work hours for more freedom, while making six figures, is even possible? Meet Sheena, a brilliant content writer who redefined her work-life balance, reducing her weekly workload from a staggering 60 hours to a lean 10-20, all without sacrificing her income. 

Pull up a seat with Sheena and I as we explore the pivotal decisions and customized coaching processes we use in Freedom Found Collective that turned Sheena’s overwhelming client demands into a streamlined, profitable business model that’s helping her scale. 

She is such an ideal client for us because Sheena was ready ot roll up her sleeves and build momentum for her growth from day one inside of the program! Let's break down how, in just a handful of months, she’s achieved what many aspire to — maintaining her income while working less.

 

Tap ‘Play’ to listen now!

 

Tune in To Learn:

• The magic of reducing work hours effectively
• How personalized coaching transformed Sheena’s business
• Key strategies for managing junior writers
• Maintaining six-figure income with a lighter workload
• Emotional neutrality in business ownership

 

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Apply for your Free Scaling Call here and information about the next cohort of Freedom Found Collective: https://form.typeform.com/to/ojkkzqwE

 

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

188. WMTD: How To Find Harmony In Your Relationship As A Breadwinning Entrepreneur w/Karina F. Daves

Ever wondered how to juggle being the breadwinner and an entrepreneur in your relationship? Karina F. Daves, a relationship coach (shared by Beyonce’s mom) joins us to uncover her own labyrinth of balancing personal dreams and her husband's, literal high-speed aspirations. As the daughter of immigrants, Karina's journey is a riveting testament to the power of faith, support, and unflinching honesty in relationships. 

 

Karina's story is not just about achieving financial balance; it's a saga of breaking generational cycles and redefining what true support looks like in a modern marriage. She shares intimate anecdotes of marital conflicts, strategies for being the main breadwinner, and the often-overlooked importance of a solid support system.

Walk Away Knowing:

• How to start balancing work and entrepreneurship with your life
• How career-jealousy can show up in marriage
• The power of collaborative communication
• Strategies for breaking generational cycles

Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

Connect With Karina F. Daves:

Social: Instagram.com/karinafdaves 

Website: https://karinafdaves.com/ 

Podcast: https://karinafdaves.com/podcast-page

187. WMTD: Lessons from The Copywriter Club’s Rob Marsh: Overcoming Rejection, Investing In Growth & Turning Unreadiness into Success

Ready to elevate your copywriting career and push past your own limits? In this compelling conversation with the visionary co-founder of the Copywriter Club. In this revealing conversation, Rob unpacks the pivotal elements that skyrocketed his career—from the transformative power of mentorship to the critical role of connecting with like-minded peers.

 

Tap ‘Play’ now to dive into Rob’s journey, exploring how stepping into the unknown and embracing uncertainty became key to his success. This episode is packed with actionable insights and hard-earned wisdom that will challenge your perspectives and hopefully, ignite your drive.

Rob’s candid advice is a can’t miss!

Walk Away Knowing:

• The three game-changing strategies for copywriting success
• How to leverage mentorship and peer connections for growth
• How to face fears & the power of taking bold action
• The crucial role of community in entrepreneurial success
• Why investing wisely in your business can accelerate growth

🔑Plus >> LISTEN TO THE SECRET PART 2 EPISODE HERE: Krystlechurch.com/Rob

In this secret, 10 Min episode Rob tells all on how The Copywriter Club IRL Event was a total mistake that turned into the biggest in real life event in the industry for years to come. Listen Now.

Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

Connect With Today’s Guest:

Social: Instagram.com/marsh8, https://www.instagram.com/thecopywriterclub 

Website: https://thecopywriterclub.com/ 

Free Resource:  thecopywriterclub.com/findaclient