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This isn’t another podcast telling you to niche down and raise your rates. We’re breaking down what top copywriters do differently to build brands that attract premium clients and diversified revenue—without burning out.
Hosted by Copywriter Mentor Krystle Church, who’s helped hundreds of copywriters grow their revenue with client work and launch diversified revenue streams — you’ll get the strategies and revelations other shows aren’t sharing, making you say → “I wish someone had told me this sooner!” Plus, real-time strategies copywriters are testing in the field, and an honest look at what’s actually working (and what’s not) for today’s top copywriters.
If you’re ready to get out from under that never-ending pile of client work—or you want to create and launch a digital product, template shop, or course successfully—you can stop looking because this show was made for you.
Popular Guests Include:
Amy Posner, Karina F. Daves, Nicole Culver, Prerna & Mayank of Content Bistro, Jen Szpigiel, Eman Ismail, Megan Smyth, Emma-Louise Parkes of The Ambitious Introvert, Jordan Schanda King of Easy Scaling, Rob Marsh of The Copywriter Club, Cait Scudder, Hannah Nieves, Kacia Ghetmiri, Shannon Matson of The Social Bungalow, and more.
Popular Episode Topics Include:
Marketing & Positioning for Copywriters, Finding Copywriting Clients, Pricing for Copywriters, Template Shop Launch Strategy, Scalable Offer & Digital Product Launch for Copywriters, How to Sell a Copywriting Course, Copywriting Industry Best Practices, How to Grow a Copywriting Business, Transitioning from Freelancer to Business Owner, Women in Entrepreneurship, Where to Find a Community for Copywriters, Email Marketing For Copywriters, Creating Bingeworthy Content, Personal Development for Marketers, Passive Income for Copywriters
Episodes
Thursday Oct 19, 2023
Thursday Oct 19, 2023
Are you tired of working on projects that are, well… a little boring? Lackluster? Or with clients who are no longer your vibe?
I get it! This is one of the first symptoms that it’s time to not only level up your clientele and the type of copywriting projects you take on but also expand your brand.
In this episode, we’ll explore the crucial first step to landing better clients - improving your messaging. I’m sharing my insights on how copywriters and online service-based businesses often make the mistake of not aligning their messaging with their target audience. Yet by prioritizing your own messaging and getting *exceptionally* clear and specific, entrepreneurs can attract higher paying, more fun to work with, and more challenging clients. This all comes down to the importance of brand positioning and creating a hyper-specific avatar journey map.
Dig into this episode for actionable steps to help you attract the dream clients you’re after!
Tune in To Learn:
- Learn why improving your messaging is the first step to landing better clients
- Understand the importance of brand positioning and how it affects client attraction
- Hear how copywriters often neglect their own messaging and how to change that
- Discover the value of creating a hyper-specific avatar journey map
- Get actionable steps to attract higher paying and more fun-to-work-with clients
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More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
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