127. The First Step To Landing Better Clients

Are you tired of working on projects that are, well… a little boring? Lackluster? Or with clients who are no longer your vibe?

I get it! This is one of the first symptoms that it’s time to not only level up your clientele and the type of copywriting projects you take on but also expand your brand.

In this episode, we’ll explore the crucial first step to landing better clients - improving your messaging. I’m sharing my insights on how copywriters and online service-based businesses often make the mistake of not aligning their messaging with their target audience. Yet by prioritizing your own messaging and getting *exceptionally* clear and specific, entrepreneurs can attract higher paying, more fun to work with, and more challenging clients. This all comes down to the importance of brand positioning and creating a hyper-specific avatar journey map. 

 

Dig into this episode for actionable steps to help you attract the dream clients you’re after!

 

Tune in To Learn:

• Learn why improving your messaging is the first step to landing better clients
• Understand the importance of brand positioning and how it affects client attraction
• Hear how copywriters often neglect their own messaging and how to change that
• Discover the value of creating a hyper-specific avatar journey map
• Get actionable steps to attract higher paying and more fun-to-work-with clients

 

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More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind   

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Say ‘Hi’ in Krystle’s DMs