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This isn’t another podcast telling you to niche down and raise your rates. We’re breaking down what top copywriters do differently to build brands that attract premium clients and diversified revenue—without burning out.
Hosted by Copywriter Mentor Krystle Church, who’s helped hundreds of copywriters grow their revenue with client work and launch diversified revenue streams — you’ll get the strategies and revelations other shows aren’t sharing, making you say → “I wish someone had told me this sooner!” Plus, real-time strategies copywriters are testing in the field, and an honest look at what’s actually working (and what’s not) for today’s top copywriters.
If you’re ready to get out from under that never-ending pile of client work—or you want to create and launch a digital product, template shop, or course successfully—you can stop looking because this show was made for you.
Popular Guests Include:
Amy Posner, Karina F. Daves, Nicole Culver, Prerna & Mayank of Content Bistro, Jen Szpigiel, Eman Ismail, Megan Smyth, Emma-Louise Parkes of The Ambitious Introvert, Jordan Schanda King of Easy Scaling, Rob Marsh of The Copywriter Club, Cait Scudder, Hannah Nieves, Kacia Ghetmiri, Shannon Matson of The Social Bungalow, and more.
Popular Episode Topics Include:
Marketing & Positioning for Copywriters, Finding Copywriting Clients, Pricing for Copywriters, Template Shop Launch Strategy, Scalable Offer & Digital Product Launch for Copywriters, How to Sell a Copywriting Course, Copywriting Industry Best Practices, How to Grow a Copywriting Business, Transitioning from Freelancer to Business Owner, Women in Entrepreneurship, Where to Find a Community for Copywriters, Email Marketing For Copywriters, Creating Bingeworthy Content, Personal Development for Marketers, Passive Income for Copywriters
Episodes

Wednesday Mar 23, 2022
23. How to Craft Conversion Copy
Wednesday Mar 23, 2022
Wednesday Mar 23, 2022
People think the best copy out there is written by copywriters, but the truth is that it’s actually written by customers. In this episode, I share my ultimate copywriting secret with you so that you can start crafting expert conversion copy for yourself or your own clients.
Tune in to learn:
- What exactly is conversion copywriting?
- How to use Voice of Customer research in a legit way
- How to use Phases of Awareness to outline your customer journey
- What analytics tools are helpful in seeing where users are landing on your website
- Other tips on testing and optimizing your copy through all drafting phases
The only job of each line of your copy is to get your reader to read the next line. I hope this episode helps you in getting to the heart of your key messaging and converting your dream clients.
Visit the Copy Studio: https://krystlechurch.com/copy-studio-services
Check out the Website: www.krystlechurch.com
Hang with me on the Gram: www.instagram.com/krystle.church
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