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This isn’t another podcast telling you to niche down and raise your rates. We’re breaking down what top copywriters do differently to build brands that attract premium clients and diversified revenue—without burning out.
Hosted by Copywriter Mentor Krystle Church, who’s helped hundreds of copywriters grow their revenue with client work and launch diversified revenue streams — you’ll get the strategies and revelations other shows aren’t sharing, making you say → “I wish someone had told me this sooner!” Plus, real-time strategies copywriters are testing in the field, and an honest look at what’s actually working (and what’s not) for today’s top copywriters.
If you’re ready to get out from under that never-ending pile of client work—or you want to create and launch a digital product, template shop, or course successfully—you can stop looking because this show was made for you.
Popular Guests Include:
Amy Posner, Karina F. Daves, Nicole Culver, Prerna & Mayank of Content Bistro, Jen Szpigiel, Eman Ismail, Megan Smyth, Emma-Louise Parkes of The Ambitious Introvert, Jordan Schanda King of Easy Scaling, Rob Marsh of The Copywriter Club, Cait Scudder, Hannah Nieves, Kacia Ghetmiri, Shannon Matson of The Social Bungalow, and more.
Popular Episode Topics Include:
Marketing & Positioning for Copywriters, Finding Copywriting Clients, Pricing for Copywriters, Template Shop Launch Strategy, Scalable Offer & Digital Product Launch for Copywriters, How to Sell a Copywriting Course, Copywriting Industry Best Practices, How to Grow a Copywriting Business, Transitioning from Freelancer to Business Owner, Women in Entrepreneurship, Where to Find a Community for Copywriters, Email Marketing For Copywriters, Creating Bingeworthy Content, Personal Development for Marketers, Passive Income for Copywriters
Episodes
Wednesday Jul 19, 2023
Wednesday Jul 19, 2023
Did you know that 65% of consumers say that a brand's tone of voice helps them build an emotional connection? (According to Search Engine Journal)
That's why it's essential to infuse your copy with personality and flair to cultivate a deeper emotional connection with your audience. Join me in this episode as we explore several powerful tools to boost your voice including Eyebrow and Teardrop Copy. Eyebrow copy, those small but impactful words placed above a heading, can be utilized to call out specific audiences, add personality, and provide essential context. Teardrop copy, on the other hand, is placed below a heading and further enhances your message without becoming overwhelming.
To better understand how eyebrow and teardrop copy can help elevate your brand's voice, among other tools I share, listen to the full episode!
Tune in To Learn:
- My #1 Rule for using eyebrow copy
- How to add depth to your messaging
- How to build an emotional connection with your reader
- Top approaches for enhancing your headlines
The KC Copy Studio: http://www.krystlechurch.com
Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective
Take the Copywriter Quiz + Uncover Your Business Blind Spots: https://krystlechurch.com/quiz
Say ‘Hi’ in Krystle’s DMs: http://www.instagram.com/krystle.church
Search Engine Journal: https://www.searchenginejournal.com/brand-tone-of-voice-seo-copywriting/397123/
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