Freedom Found Podcast

174. How I Worked 2-3 Hours a Day for a 12 Weeks Straight

Have you ever wondered if working long hours is truly necessary for success? In this Freedom Found Podcast Episode I’m sharing how Dale and I transformed our work-life balance by embracing a “low work” approach — while still driving impressive growth for our copywriting business. This isn't your usual productivity chat—think less grind, more Sangria.

I walk you through our experience of cutting the fluff, streamlining processes, and leveraging superior offers to maintain revenue streams—even while moving our lives to new countries and continents!

I hope these practical insights and anecdotes challenge your beliefs about work and success the way the experience did for me.

Tune in To Learn:

• How to start re-evaluating your current business calendar
• What in your business deserves your focus and time
• How to cut out the "fluff" and get untethered from your business
• My favorite offers that support this Low-work lifestyle the best

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

More from Krystle:

→ Learn How to Transform Your Copywriting Experience into a Product or Program in Monetize Masterclass

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

173. Positioning Your Service or Product to Sell

Ever feel your product or service is being overlooked? It might be your positioning strategy—or lack thereof.

If you want to stand out in today’s market it’s time to explore and identify the secret sauce that distinguishes the perceived *great* from the good. I don’t want you to just listen to this episode — get ready to take notes on how to elevate your game with tangible strategies drawn from our proprietary positioning process.

We'll redefine how you see your market presence and clarify why getting specific with positioning isn't merely an advantage but a necessity. With my guidance, you'll learn how to craft a potent positioning statement that won't just sell, but will also resonate with your ideal clients.

Ready to leave generic messaging behind and stand out in a crowded market? Tune in and transform the way you approach your brand.

 

Tune in To Learn:

• How to make your copywriting business stand out and book more copy clients
• Identifying and leveraging core differentiators
• Crafting a compelling positioning statement
• Setting your brand apart from the competition

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

172. [LIVE COACHING] How to Upsell Your Copywriting Clients

In this episode, we dive into the art of presenting and selling a new offer that could transform the lifetime value of your existing client base.

Become a fly on the wall during my live coaching session with copywriter Jessica Perry as she navigates a transition period in her business, exploring ways to upsell existing clients and attract new dream clients.

We discuss the value of holistic marketing strategies, the role of fractional CMO services, and the importance of clear, compelling messaging. If you're a visionary looking to execute new ideas, this conversation is a must-listen. 

 

Tune in To Learn:

• How to create fractional CMO services
• Pitching a new offer to existing clients
• Overcoming your own mental blocks to reach new goals

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

**********

 

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

 

Today’s Guest:

Jessica Perry 

Connect with her on LinkedIn: https://www.linkedin.com/in/jessicaperry63/

171. [LIVE COACHING] Copywriter Imposter Syndrome and How to Bravely Market Your Business

When Meredith first asked me this question. I was so relieved because it's a question that SO many copywriters have on their mind and everybody wants to get right. Because everybody wants to make sure that they're not pouring their time and their energy and their precious resources into the wrong growth tool.

 

→ SO how do you find the *right* marketing strategy for your business?

 

This is a special Live Coaching episode where a member of the Freedom Found Community gets to sit down and ask me their most pressing business question. Listen to my insightful coaching conversation with Meredith Cooley, a former educator who pivoted to content creation and copywriting. 

 

She’s seen success in her copywriting business already and wants to know how to amplify that with the right marketing approach. Listen in as we discuss the evolving nature of marketing tactics, the importance of finding passion-driven methods, and practical approaches to lead generation. The episode provides actionable insights for anyone looking to enhance their marketing efforts and scale their business.

Tune in To Learn:

• How to choose the right marketing platform for your business
• How Imposter Syndrome shows up and how to overcome it
• The best way to move forward in your business

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

**********

 

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

 

Today’s Guest:

Meredith Cooley

Website: meredithcooleyb2b.com

170. *Free Leads Training* >> Sharing My Fav Strategies

Are you struggling to find high-paying clients? 

 

In this episode of the Freedom Found Podcast, I’m sharing a bit about my personal journey from freezing up on social media to consistently booking dream clients. If you’ve followed me for a while, you know I prefer more behind-the-scenes marketing than front facing!

Tune in To Learn:

• How to avoid the pitfalls of piecemeal marketing plans and instead focus on effective, targeted strategies
• My top three methods for landing premium clients, including upselling existing clients, establishing a lucrative referral program, and leveraging industry collaborations.
• Plus, I have a special surprise for you—an additional free training video covering twelve essential lead generation strategies for 2024.

Get the FREE Training → 12 Effective Ways to Land Prime Copywriting Clients: https://krystlechurch.com/prime

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

169. PEP TALK: How to Move Mountains

If you’ve been feeling sluggish in your business. Like moving forward never seems to happen at the rate you want. Like sometimes it feels like you’re more often moving backward because you have so much on your plate and not enough time to do it.

 

This episode is your dose of entrepreneur inspiration today

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

**********

 

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

168. I’m On A Plane & Moving My Life To Barcelona!

If you’ve ever dreamed of creating more freedom for your life and wondered how your business can support a flexible lifestyle, this is a can’t-miss episode! I’m sharing the exhilarating journey of moving to Barcelona and transforming my life alongside my partner, Dale, from solo copywriter to scaling business. 

 

This move is a dream years in the making, fueled by a deep-seated love for new beginnings, culture exploration, and the choice to do whatever damn fun thing we want! 

 

But a lot of logistics needed to fall into place for the business to create a move filled with as much ease as this. Tune in as I dive into the important steps taken to adapt our lives and business for this big change, emphasizing the significance of community, the right set of tools, and a business model that champions work flexibility and personal fulfillment. 

 

Tune in To Learn:

• Starting to envision and create your ideal business life
• Choosing the perfect business model
• The importance of operational efficiency
• Optimizing time and work as a business owner
  
  

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

**********

 

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

167. Your Old Lead Magnet Is Dead. Here’s What To Make Instead.

Have you been SO good about showing up on social media every single week, sharing content, yet feeling like your project calendar is fizzling out regardless? You’re not the only one! In this episode, we’re getting into a crucial yet often overlooked aspect of lead generation growth that could very well be the missing piece of your marketing puzzle.

Because outdated lead magnets from 2022 aren’t cutting it in today’s market. It’s time to forget about lazy PDFs and cut to the essential steps you need to follow to craft a lead magnet that not only attracts but converts. This is the groundwork for setting up a lead generation system designed for 2024. 

 

Whether you're looking to fine-tune an existing strategy or overhaul your approach entirely, this episode is packed with insights tailored to elevate your copywriting game. Plus, I'll share an announcement about a new change that's on the horizon!

Tune in To Learn:

• The key mistake hindering your lead generation 
• Why updating your lead magnet is crucial to land copywriting projects in 2024
• Examples of lead magnets that are working right now to drive action 
• Strategies for positioning and marketing success 

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

**********

 

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

166. Creative Ways To Sign Clients

This episode is unlocking success in the sales process! I’m sharing insights into how copywriters can significantly increase their sales by adopting a more human, empathetic approach to selling, specifically focusing on customization and flexibility in sales offers. 

 

Hear how I’ve generated multi-5 figures in sales in the last few weeks by customizing offers to seal the deal. I’m diving into personal anecdotes and strategies from my own process so you can learn the importance of listening attentively to potential clients to understand their unique needs and circumstances - ultimately allowing you to start creating bespoke packages that're more likely to result in sales. 

 

Tune in To Learn:

• Learn how to effectively customize sales offers to match the unique needs of prospects
• Understand the importance of personalization in the sales process
• Hear real-world examples of how flexibility in offers can lead to successful sales
• Gain practical advice on balancing standardized packages with bespoke offerings to accommodate every client

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

**********

 

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

165. Why Content Marketing Is Different In 2024

Has your content been living on a plateau? In this episode, I’m uncovering why what worked in 2023 isn't cutting it in 2024, and how you can take one simple step today to adapt to the changing landscape of content marketing so you can become a sought-after copywriter and start hitting your income goals.

 

Listen in to discover how to revitalize your content approach and captivate your audience in 2024 so you can make more sales!

 

Tune in To Learn:

• The evolution of content strategy in the online space
• Pitfalls of relying solely on educational content
• Importance of thought-provoking content
• Grab-N-Go ideas to elevate your content game
• Actionable tips for staying ahead in marketing

 

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

**********

 

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs