145. What We Did That Worked | 2023 Edition

Craving a real look into someone’s business - one where they don’t just share the highlights but the wins and losses along the way? 

 

Welcome back to the second annual ‘What We Did That Worked’ episode where I share the exact strategies we deployed as a team or decisions I made as a CEO and how it all panned out. 

 

I’m not here to sugar-coat anything. This is an hour of KC Brand successes and learning lessons this year and my hope in sharing them is that you can grow without having to get stuck in these specific pitfalls yourself, putting you on a faster trajectory upwards.

 

 

🔑 Here are 3 key takeaways:

 

- Long-term vision trumps short-term profit: how our goals vs. results matched up.

 

- Simplify to amplify: Honing down to a lean approach and focusing on one or two major revenue streams can lead to more sustainable and impactful business growth.

 

- Consistency creates momentum: By doubling down on our marketing channels, especially the podcast, we've seen a substantial increase in engagement, establishing a more robust connection with our audience.

 

Listen to this episode for a deep dive into these strategies, and find out how a calculated blend of investments, simplification, and consistent marketing efforts can set you up for your best business year yet.

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More from Krystle:

→ The KC Copy Studio

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