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This isn’t another podcast telling you to niche down and raise your rates. We’re breaking down what top copywriters do differently to build brands that attract premium clients and diversified revenue—without burning out.
Hosted by Copywriter Mentor Krystle Church, who’s helped hundreds of copywriters grow their revenue with client work and launch diversified revenue streams — you’ll get the strategies and revelations other shows aren’t sharing, making you say → “I wish someone had told me this sooner!” Plus, real-time strategies copywriters are testing in the field, and an honest look at what’s actually working (and what’s not) for today’s top copywriters.
If you’re ready to get out from under that never-ending pile of client work—or you want to create and launch a digital product, template shop, or course successfully—you can stop looking because this show was made for you.
Popular Guests Include:
Amy Posner, Karina F. Daves, Nicole Culver, Prerna & Mayank of Content Bistro, Jen Szpigiel, Eman Ismail, Megan Smyth, Emma-Louise Parkes of The Ambitious Introvert, Jordan Schanda King of Easy Scaling, Rob Marsh of The Copywriter Club, Cait Scudder, Hannah Nieves, Kacia Ghetmiri, Shannon Matson of The Social Bungalow, and more.
Popular Episode Topics Include:
Marketing & Positioning for Copywriters, Finding Copywriting Clients, Pricing for Copywriters, Template Shop Launch Strategy, Scalable Offer & Digital Product Launch for Copywriters, How to Sell a Copywriting Course, Copywriting Industry Best Practices, How to Grow a Copywriting Business, Transitioning from Freelancer to Business Owner, Women in Entrepreneurship, Where to Find a Community for Copywriters, Email Marketing For Copywriters, Creating Bingeworthy Content, Personal Development for Marketers, Passive Income for Copywriters
This isn’t another podcast telling you to niche down and raise your rates. We’re breaking down what top copywriters do differently to build brands that attract premium clients and diversified revenue—without burning out.
Hosted by Copywriter Mentor Krystle Church, who’s helped hundreds of copywriters grow their revenue with client work and launch diversified revenue streams — you’ll get the strategies and revelations other shows aren’t sharing, making you say → “I wish someone had told me this sooner!” Plus, real-time strategies copywriters are testing in the field, and an honest look at what’s actually working (and what’s not) for today’s top copywriters.
If you’re ready to get out from under that never-ending pile of client work—or you want to create and launch a digital product, template shop, or course successfully—you can stop looking because this show was made for you.
Popular Guests Include:
Amy Posner, Karina F. Daves, Nicole Culver, Prerna & Mayank of Content Bistro, Jen Szpigiel, Eman Ismail, Megan Smyth, Emma-Louise Parkes of The Ambitious Introvert, Jordan Schanda King of Easy Scaling, Rob Marsh of The Copywriter Club, Cait Scudder, Hannah Nieves, Kacia Ghetmiri, Shannon Matson of The Social Bungalow, and more.
Popular Episode Topics Include:
Marketing & Positioning for Copywriters, Finding Copywriting Clients, Pricing for Copywriters, Template Shop Launch Strategy, Scalable Offer & Digital Product Launch for Copywriters, How to Sell a Copywriting Course, Copywriting Industry Best Practices, How to Grow a Copywriting Business, Transitioning from Freelancer to Business Owner, Women in Entrepreneurship, Where to Find a Community for Copywriters, Email Marketing For Copywriters, Creating Bingeworthy Content, Personal Development for Marketers, Passive Income for Copywriters
Episodes

Wednesday May 15, 2024
167. Your Old Lead Magnet Is Dead. Here’s What To Make Instead.
Wednesday May 15, 2024
Wednesday May 15, 2024
Have you been SO good about showing up on social media every single week, sharing content, yet feeling like your project calendar is fizzling out regardless? You’re not the only one! In this episode, we’re getting into a crucial yet often overlooked aspect of lead generation growth that could very well be the missing piece of your marketing puzzle.
Because outdated lead magnets from 2022 aren’t cutting it in today’s market. It’s time to forget about lazy PDFs and cut to the essential steps you need to follow to craft a lead magnet that not only attracts but converts. This is the groundwork for setting up a lead generation system designed for 2024.
Whether you're looking to fine-tune an existing strategy or overhaul your approach entirely, this episode is packed with insights tailored to elevate your copywriting game. Plus, I'll share an announcement about a new change that's on the horizon!
Tune in To Learn:
- The key mistake hindering your lead generation
- Why updating your lead magnet is crucial to land copywriting projects in 2024
- Examples of lead magnets that are working right now to drive action
- Strategies for positioning and marketing success
Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast
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More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
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