Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry

207. [The Shift Series] The First Step to Leaving Your Old Self Behind & Claiming Who You’re Becoming

You can have the best strategy, work the hardest, and be completely committed to your growth—but if your environment isn't supporting the transformation you're trying to make, you're going to stay stuck. Because transition isn't a strategy problem. It's an *environment* problem.

 

In this episode, we're covering:

• The truth about becoming: you can't create new beliefs in old environments
• Why you literally cannot step into a new season while you're still in your old environment
• What happens when you try to become someone new in a space that only knows the old you
• How the women who move through transition fastest approach their environment differently

This is Part 2 of The Shift Series—a 6-part mini-series on what it really takes to move from where you are to where you want to be.

 

>> LISTEN TO THE EPISODE NOW <<

 

Not on my email list yet? Join The Copy Classroom Newsletter at krystlechurch.com/copyclassroom — I have something coming soon and you won't want to miss it. 

 

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Resources & Follow:

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Follow on IG: https://www.instagram.com/krystle.church 

206. [NEW! The Shift Series] For the Woman Who Keeps Thinking 'Shouldn't I Be There Already?'

I've been in a transition season for two years. And for most of that time, I kept asking myself the same question: "Why is this taking so long?" If you've been feeling restless in your business, like you've outgrown what you've built but can't quite reach what's next—this episode is for you.

 

Tune in To Learn:

• The emotional and logistical signs you're in a transition season (and why recognizing them changes everything)
• Why transition seasons feel so lonely—and why it's hard to talk about with people who aren't in one themselves
• What it actually means to live in the gap between who you were and who you're becoming
• Why the discomfort you're feeling isn't failure—it's growth
• What's possible on the other side of transition (and why it's worth staying in the gap)

This is Episode 1 of The Shift Series—a 6-part mini-series on what it really takes to move from where you are to where you want to be.

 

>> Pres 'Play' Now

 

Not getting The Copy Classroom Newsletter yet? It’s where Copywriters learn to think like Business Owners. Get Edition 01 instantly here: Krystlechurch.com/copyclassroom 

 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Follow on IG: https://www.instagram.com/krystle.church 

205. The Copywriter Community for Women Who Think Bigger: Meet Juno

If you’ve ever felt like you’ve outgrown the room you’re in but weren’t sure where to go next → this episode is for you.

 

Today, I’m pulling back the curtain and revealing everything about Juno: the *BRAND NEW* coaching-led community I’ve been quietly building for copywriters who're ready to move differently. 

 

You’ll hear the story behind why I created it, what makes it different from every other community out there, and how it’s designed to support the next version of your business. If you’ve been craving deeper conversations, clearer strategy, and a room full of women who actually get it… tap ‘Play’ to get all the details.

 

Tune in To Learn:

• How Juno is different to other copywriter communities
• What happens when you step into a room that reflects who you’re becoming
• The two curriculum tracks launching inside Juno (and how to know which one’s for you)
• What the full 6-month experience looks like—coaching, critique, community, and curriculum
• Why this isn’t just support—it’s belonging, momentum, and strategy that moves with you

 

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🌙 Doors to Juno open soon & the waitlist is now live! Founding spots are limited, so if you’re feeling the pull… now’s the time to step in.

Krystlechurch.com/juno-waitlist 

 

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

204. Seasons of Connection: How to Know When It’s Time to Find Your People Again

There are seasons as a Copywriter building a business when you just need to put your head down and build. And then there are seasons when something inside you starts to shift—and you realize… you can’t do this next version alone.

 

In this episode, I’m sharing how to recognize the season you’re in—and how to know when it’s time to find your people again. Especially if you’ve been trying to figure it all out on your own lately, this one’s for you.

 

Tune in To Learn:

• The 6 tell-tale signs it’s time to find your community
• The No.1 thing missing in our Copywriting Industry
• Different ways to tap into or create a new community
• Why I made Juno and who it’s for

 

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Get on the waitlist for my new Copywriter Community, Juno that’s opening Founding Member seats soon: Krystlechurch.com/junowaitlist 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

 

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

203. The Growth Tool That Works Better Than Any Strategy

What if the problem isn’t how long it’s taking—but the fact that you’re doing it in isolation?

 

In this episode, we’re unpacking the real reason so many talented, hardworking copywriters feel stuck in the in-between: not because they’re off track, but because they’re building without proximity, support, or reflection. If you’ve been quietly wondering why it all still feels so heavy—this conversation is the recalibration you didn’t know you needed.

 

Because you’re not behind.

You’re just ready for a new kind of room. Tap ‘play’ to listen now.

 

Tune in To Learn:

• Why feeling “behind” is often a signal—not a symptom
• The subtle ways isolation slows your growth (even when you're working hard)
• What proximity to the right people actually does for your business
• How to shorten your timeline without rushing the process

 

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🔗 Join the waitlist for Juno: Krystlechurch.com/JunoWaitlist 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

202. It’s Time To Attract Next-Level Friendships That Push You To Be Your Best Self

Sometimes, the conversations that change us aren’t business masterminds or strategy calls—they’re quiet, unexpected lunches with women who’ve lived full, brave lives. In this episode, I share the story of one of those moments and the realization it sparked: growth doesn’t just come from effort—it comes from environment.

 

If you’ve been feeling like growth is taking longer than it should, this episode is your reminder that you’re not behind—you might just be building in isolation.

 

Tune in To Learn:

• The hidden cost of building alone (and how to shift it)
• How personal environments shape professional momentum
• The difference between any community and the right community
• How to reflect on the rooms you’re in—and whether they’re serving your growth
• What’s coming soon inside Juno, and why it might be your next step

 

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Get on the Waitlist for Juno, our new female & non-binary copywriter-only community coming soon: https://Krystlechurch.com/Junowaitilst  

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

201. PEP TALK: A Powerful Way To Grow Every Week

Feeling stuck in the solo routine of copywriting? It’s time to break out and level up.

 

In this snappy pep talk, Krystle dives into the transformative power of finding your tribe. Drawing from her own experiences of moving to Barcelona and actively cultivating a new community, she discusses why surrounding yourself with the right people is crucial—not just for personal growth but for professional success as well. This episode will inspire you to rethink your connections and embrace new relationships that challenge and champion you AND your business!

 

Tune in To Learn:

• Why the right community matters deeply if you’re a copywriter
• How new relationships can spark personal and professional growth
• Steps to actively seek out and cultivate meaningful connections
• The impact of outgrowing old relationships and embracing new ones
• Strategies to surround yourself with people who push you to excel

 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

 

200. [CELEBRATING 200 EPISODES!] Consistency Is The New Sexy + How To Show Up For Your Goals

Wondering why your goals aren’t showing up as quickly as you’d like? 

 

In today’s milestone episode, I’m taking you behind the scenes of creating 200 episodes for the Freedom Found Podcast—and what this journey has taught me about the true power of consistency, delayed gratification, and playing the long game. I’m sharing the hard truths, the not-so-glamorous moments, and the lessons learned from showing up every week even when results weren’t immediate.

If you’ve ever thought about giving up on a goal or doubted whether your efforts were paying off, this episode is your invitation to see things through to the other side. Because success often shows up in the most unexpected ways, long after the work has been done.

 

Tune in To Learn:

• How being consistent will build trust & authority for your brand
• The compounding effect of taking small actions weekly
• Why delayed results are actually some of the most powerful results you’ll get!
• The truth about quick wins vs. long-term gains
• My pep talk and accountability nudge to audit your current business goals

 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

199. Urgency That Works Better Than Discounts

Are discounts actually hurting your sales? If you’ve been relying on them to drive more course enrollments or product sales, you might be attracting the wrong buyers—and leaving money on the table.

In today’s episode, I’m breaking down why we’re ditching discounts in 2025 and the best ethical urgency strategies we’ve discovered to drive sales.

Because the real reason people buy has nothing to do with a deadline and everything to do with what’s already happening in their lives. You’ll learn how to tap into urgency that feels relevant and compelling to your audience, plus two powerful tools we use inside Freedom Found Collective to increase conversions without cheapening the offer.

If you want to stop relying on discounts and start selling in a way that attracts the right buyers, this episode is for you.

 

Tune in To Learn:

• Why discounts didn’t notably increase our conversions—and what actually did
• How to create Urgency Themes that make your audience feel compelled to buy now
• The Quick-Win Timeline Promise and how it makes your offer feel instantly valuable
• How to replace ineffective launch tactics with strategies that attract higher-quality buyers

🚀 Next step: If you loved this deeper episode, you’re going to love The Copywriter MBA—our 5-day live training event starting February 10, 2025.

We’ll be covering how to sell more of your copywriting course, product, or program—without discounts or gimmicks.

➡️ Join us now at krystlechurch.com/copywritermba for free

 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

198. WMTD: Pricing, AI, & The Power of Confidence w/Amy Posner

Ever wanted to sit down with Copywriter Legend, Amy Posner, and hear firsthand about the top few factors that influenced her successful career? Well now’s your chance to pull up a seat and dig into Amy’s background, how she got started in business, copywriting, and then climbed to the top.

 

Along the way Amy is sharing her thoughts on pricing, positioning yourself as a strategist, not an order taker, and what she thinks copywriters need to do to stand out in the world of AI today.

Hit ‘Play’ now and listen to this special What Made The Difference episode of the Freedom Found Podcast.

 

Tune in To Learn:

• How Amy accidentally became a serial business owner
• The key ingredients copywriters need to be seen as a strategist by their clients
• Why some copywriters charge $3k and others $30k for the “same” work
• Amy’s top success influencers and the importance mentorship played in her career

 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

 

→ Connect with Amy Posner at: http://www.amyposner.com

→ Follow Amy Posner on LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/