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*The* podcast for copywriters and marketers with unruly, against-the-grain life goals. Together with Copywriter and Agency Owner, Krystle Church you’ll delve deep into everything it takes to grow a profitable, scalable + fulfilling business from the ground up. Whether you’re just starting out or are about to hit your next big milestone, Freedom Found Podcast brings you the truth on both the Trending + the Timeless business growth strategies SO YOU can live out a freedom-first, impactful life. Welcome to our community.
Episodes
Wednesday Jul 31, 2024
175. How I Pre-Sold Spots to Copywriter Camp
Wednesday Jul 31, 2024
Wednesday Jul 31, 2024
In this episode, I reveal the art of one of my favorite launch strategies: pre-selling spots! If you’re a copywriter with a program, course, or other digital offer with open and closed enrollment - I made this episode for you using our recent launch of Copywriter Camp as a case study.
Learn the exact steps we took to pre-fill our brand new program before even going public, ensuring a stress-free launch and validated offer. I discuss the creation and structuring of an irresistible offer, personalized outreach, and the power of private invitations. Discover how you can apply these strategies to your own scalable offers, and the benefits of validating offers before full-scale launches.
I hope this behind-the-scenes look will inspire you to approach your next enrollment with confidence and creativity.
Tune in To Learn:
- Pre-Selling Strategies
- How to present the offer
- How to send private invitations
- Who to send them to
- And how to open doors with your next cohort already partially filled
Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Wednesday Jul 24, 2024
174. How I Worked 2-3 Hours a Day for a 12 Weeks Straight
Wednesday Jul 24, 2024
Wednesday Jul 24, 2024
Have you ever wondered if working long hours is truly necessary for success? In this Freedom Found Podcast Episode I’m sharing how Dale and I transformed our work-life balance by embracing a “low work” approach — while still driving impressive growth for our copywriting business. This isn't your usual productivity chat—think less grind, more Sangria.
I walk you through our experience of cutting the fluff, streamlining processes, and leveraging superior offers to maintain revenue streams—even while moving our lives to new countries and continents!
I hope these practical insights and anecdotes challenge your beliefs about work and success the way the experience did for me.
Tune in To Learn:
- How to start re-evaluating your current business calendar
- What in your business deserves your focus and time
- How to cut out the "fluff" and get untethered from your business
- My favorite offers that support this Low-work lifestyle the best
Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Learn How to Transform Your Copywriting Experience into a Product or Program in Monetize Masterclass
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Wednesday Jul 17, 2024
173. Positioning Your Service or Product to Sell
Wednesday Jul 17, 2024
Wednesday Jul 17, 2024
Ever feel your product or service is being overlooked? It might be your positioning strategy—or lack thereof.
If you want to stand out in today’s market it’s time to explore and identify the secret sauce that distinguishes the perceived *great* from the good. I don’t want you to just listen to this episode — get ready to take notes on how to elevate your game with tangible strategies drawn from our proprietary positioning process.
We'll redefine how you see your market presence and clarify why getting specific with positioning isn't merely an advantage but a necessity. With my guidance, you'll learn how to craft a potent positioning statement that won't just sell, but will also resonate with your ideal clients.
Ready to leave generic messaging behind and stand out in a crowded market? Tune in and transform the way you approach your brand.
Tune in To Learn:
- How to make your copywriting business stand out and book more copy clients
- Identifying and leveraging core differentiators
- Crafting a compelling positioning statement
- Setting your brand apart from the competition
Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast
**********
Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Wednesday Jul 03, 2024
172. [LIVE COACHING] How to Upsell Your Copywriting Clients
Wednesday Jul 03, 2024
Wednesday Jul 03, 2024
In this episode, we dive into the art of presenting and selling a new offer that could transform the lifetime value of your existing client base.
Become a fly on the wall during my live coaching session with copywriter Jessica Perry as she navigates a transition period in her business, exploring ways to upsell existing clients and attract new dream clients.
We discuss the value of holistic marketing strategies, the role of fractional CMO services, and the importance of clear, compelling messaging. If you're a visionary looking to execute new ideas, this conversation is a must-listen.
Tune in To Learn:
- How to create fractional CMO services
- Pitching a new offer to existing clients
- Overcoming your own mental blocks to reach new goals
Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast
**********
Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Today’s Guest:
Jessica Perry
Connect with her on LinkedIn: https://www.linkedin.com/in/jessicaperry63/
Wednesday Jun 26, 2024
Wednesday Jun 26, 2024
When Meredith first asked me this question. I was so relieved because it's a question that SO many copywriters have on their mind and everybody wants to get right. Because everybody wants to make sure that they're not pouring their time and their energy and their precious resources into the wrong growth tool.
→ SO how do you find the *right* marketing strategy for your business?
This is a special Live Coaching episode where a member of the Freedom Found Community gets to sit down and ask me their most pressing business question. Listen to my insightful coaching conversation with Meredith Cooley, a former educator who pivoted to content creation and copywriting.
She’s seen success in her copywriting business already and wants to know how to amplify that with the right marketing approach. Listen in as we discuss the evolving nature of marketing tactics, the importance of finding passion-driven methods, and practical approaches to lead generation. The episode provides actionable insights for anyone looking to enhance their marketing efforts and scale their business.
Tune in To Learn:
- How to choose the right marketing platform for your business
- How Imposter Syndrome shows up and how to overcome it
- The best way to move forward in your business
Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast
**********
Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Today’s Guest:
Meredith Cooley
Website: meredithcooleyb2b.com
Friday Jun 07, 2024
170. *Free Leads Training* >> Sharing My Fav Strategies
Friday Jun 07, 2024
Friday Jun 07, 2024
Are you struggling to find high-paying clients?
In this episode of the Freedom Found Podcast, I’m sharing a bit about my personal journey from freezing up on social media to consistently booking dream clients. If you’ve followed me for a while, you know I prefer more behind-the-scenes marketing than front facing!
Tune in To Learn:
- How to avoid the pitfalls of piecemeal marketing plans and instead focus on effective, targeted strategies
- My top three methods for landing premium clients, including upselling existing clients, establishing a lucrative referral program, and leveraging industry collaborations.
- Plus, I have a special surprise for you—an additional free training video covering twelve essential lead generation strategies for 2024.
Get the FREE Training → 12 Effective Ways to Land Prime Copywriting Clients: https://krystlechurch.com/prime
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Friday May 31, 2024
169. PEP TALK: How to Move Mountains
Friday May 31, 2024
Friday May 31, 2024
If you’ve been feeling sluggish in your business. Like moving forward never seems to happen at the rate you want. Like sometimes it feels like you’re more often moving backward because you have so much on your plate and not enough time to do it.
This episode is your dose of entrepreneur inspiration today
Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast
**********
Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Wednesday May 22, 2024
168. I’m On A Plane & Moving My Life To Barcelona!
Wednesday May 22, 2024
Wednesday May 22, 2024
If you’ve ever dreamed of creating more freedom for your life and wondered how your business can support a flexible lifestyle, this is a can’t-miss episode! I’m sharing the exhilarating journey of moving to Barcelona and transforming my life alongside my partner, Dale, from solo copywriter to scaling business.
This move is a dream years in the making, fueled by a deep-seated love for new beginnings, culture exploration, and the choice to do whatever damn fun thing we want!
But a lot of logistics needed to fall into place for the business to create a move filled with as much ease as this. Tune in as I dive into the important steps taken to adapt our lives and business for this big change, emphasizing the significance of community, the right set of tools, and a business model that champions work flexibility and personal fulfillment.
Tune in To Learn:
- Starting to envision and create your ideal business life
- Choosing the perfect business model
- The importance of operational efficiency
- Optimizing time and work as a business owner
Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast
**********
Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Wednesday May 15, 2024
167. Your Old Lead Magnet Is Dead. Here’s What To Make Instead.
Wednesday May 15, 2024
Wednesday May 15, 2024
Have you been SO good about showing up on social media every single week, sharing content, yet feeling like your project calendar is fizzling out regardless? You’re not the only one! In this episode, we’re getting into a crucial yet often overlooked aspect of lead generation growth that could very well be the missing piece of your marketing puzzle.
Because outdated lead magnets from 2022 aren’t cutting it in today’s market. It’s time to forget about lazy PDFs and cut to the essential steps you need to follow to craft a lead magnet that not only attracts but converts. This is the groundwork for setting up a lead generation system designed for 2024.
Whether you're looking to fine-tune an existing strategy or overhaul your approach entirely, this episode is packed with insights tailored to elevate your copywriting game. Plus, I'll share an announcement about a new change that's on the horizon!
Tune in To Learn:
- The key mistake hindering your lead generation
- Why updating your lead magnet is crucial to land copywriting projects in 2024
- Examples of lead magnets that are working right now to drive action
- Strategies for positioning and marketing success
Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast
**********
Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Thursday May 09, 2024
166. Creative Ways To Sign Clients
Thursday May 09, 2024
Thursday May 09, 2024
This episode is unlocking success in the sales process! I’m sharing insights into how copywriters can significantly increase their sales by adopting a more human, empathetic approach to selling, specifically focusing on customization and flexibility in sales offers.
Hear how I’ve generated multi-5 figures in sales in the last few weeks by customizing offers to seal the deal. I’m diving into personal anecdotes and strategies from my own process so you can learn the importance of listening attentively to potential clients to understand their unique needs and circumstances - ultimately allowing you to start creating bespoke packages that're more likely to result in sales.
Tune in To Learn:
- Learn how to effectively customize sales offers to match the unique needs of prospects
- Understand the importance of personalization in the sales process
- Hear real-world examples of how flexibility in offers can lead to successful sales
- Gain practical advice on balancing standardized packages with bespoke offerings to accommodate every client
Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast
**********
Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read