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This isn’t another podcast telling you to niche down and raise your rates. We’re breaking down what top copywriters do differently to build brands that attract premium clients and diversified revenue—without burning out.
Hosted by Copywriter Mentor Krystle Church, who’s helped hundreds of copywriters grow their revenue with client work and launch diversified revenue streams — you’ll get the strategies and revelations other shows aren’t sharing, making you say → “I wish someone had told me this sooner!” Plus, real-time strategies copywriters are testing in the field, and an honest look at what’s actually working (and what’s not) for today’s top copywriters.
If you’re ready to get out from under that never-ending pile of client work—or you want to create and launch a digital product, template shop, or course successfully—you can stop looking because this show was made for you.
Popular Guests Include:
Amy Posner, Karina F. Daves, Nicole Culver, Prerna & Mayank of Content Bistro, Jen Szpigiel, Eman Ismail, Megan Smyth, Emma-Louise Parkes of The Ambitious Introvert, Jordan Schanda King of Easy Scaling, Rob Marsh of The Copywriter Club, Cait Scudder, Hannah Nieves, Kacia Ghetmiri, Shannon Matson of The Social Bungalow, and more.
Popular Episode Topics Include:
Marketing & Positioning for Copywriters, Finding Copywriting Clients, Pricing for Copywriters, Template Shop Launch Strategy, Scalable Offer & Digital Product Launch for Copywriters, How to Sell a Copywriting Course, Copywriting Industry Best Practices, How to Grow a Copywriting Business, Transitioning from Freelancer to Business Owner, Women in Entrepreneurship, Where to Find a Community for Copywriters, Email Marketing For Copywriters, Creating Bingeworthy Content, Personal Development for Marketers, Passive Income for Copywriters
Episodes
Wednesday Dec 20, 2023
Wednesday Dec 20, 2023
Craving a real look into someone’s business - one where they don’t just share the highlights but the wins and losses along the way?
Welcome back to the second annual ‘What We Did That Worked’ episode where I share the exact strategies we deployed as a team or decisions I made as a CEO and how it all panned out.
I’m not here to sugar-coat anything. This is an hour of KC Brand successes and learning lessons this year and my hope in sharing them is that you can grow without having to get stuck in these specific pitfalls yourself, putting you on a faster trajectory upwards.
🔑 Here are 3 key takeaways:
- Long-term vision trumps short-term profit: how our goals vs. results matched up.
- Simplify to amplify: Honing down to a lean approach and focusing on one or two major revenue streams can lead to more sustainable and impactful business growth.
- Consistency creates momentum: By doubling down on our marketing channels, especially the podcast, we've seen a substantial increase in engagement, establishing a more robust connection with our audience.
Listen to this episode for a deep dive into these strategies, and find out how a calculated blend of investments, simplification, and consistent marketing efforts can set you up for your best business year yet.
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Monday Dec 18, 2023
Monday Dec 18, 2023
Ever wonder what it would take to actually pack up and leave paradise? In this tell-all episode, I’m giving you the inside scoop on why we’re leaving, what we can’t wait to say goodbye (and hello) to, and the best parts of our life here on this island that’ll be hard to say goodbye to.
Then, I’ll reveal our exhilarating decision on where we’re heading next. No, we're not seeking another idyllic destination. We are stepping into a thrilling new chapter that I think will bring us all closer together.
Tune in To Learn:
- Where we’re going next (and why we’re leaving in the first place)
- Strategies for deciding to move abroad
- What to consider when choosing a new location
- How to identify gaps in your current environment
- The joy of living with purpose and intention
- Tips for creating a freedom-first business
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Wednesday Dec 13, 2023
Wednesday Dec 13, 2023
If you’re wanting to know more about either storytelling or podcasting to grow your brand - this is an episode you have to hear!
I’m taking you into a conversation I had with the wholesome and lovely Joanne Bolt when she recently interviewed me on the B-Word Podcast - a show ranking in the top 2% worldwide and focusing on helping you tap into the art of storytelling and how to make it the cornerstone of your business growth.
Joanne shares about how leveraging the power of podcasts can help foster deep connections with your audience and significantly influence your lead flow and sales.
As for me, I'll be sharing my own story: from journalism to teaching and then to helping women find their voice through copywriting and storytelling.
Tune in To Learn:
- Storytelling with your audience as the main HERO vs. your brand
- How to bring vulnerability and honest conversations into your marketing to foster connections
- What Story-Selling’s really all about and how to incorporate it in what you do.
- How podcasting can help grow your business
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
→ Listen to the original episode number 152 on The B-Word Podcast
Monday Dec 11, 2023
Monday Dec 11, 2023
Instead of waiting to tell you about what it took to hit our next big goal, Dale and I are here to show you what most people don’t (or won’t) → The PROCESS while we’re still within it.
This episode is a literal can’t-miss if you’ve ever wondered what it takes to drive serious growth in your business, level-up, and reach huge milestones.
Inside, we’re breaking down exactly how we’re navigating the journey to a Million Dollars in Revenue so that you get real insight into growth as it’s happening. We stress the importance of developing smaller goals that align with the broader objective and emphasize several things that we’ve learned are key to doubling or tripling your revenue. With a focus on simplicity, scalability, strategy, mindset, and consistency - we’re ready to share this journey with you!
Tune in To Learn:
- Our 5 Focus Areas for 7-Figure Growth
- How we’re streamlining our focus
- What it takes to scale a service-based or copywriting business
- Our outlook on this goal and why we decided to share it with you
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Wednesday Dec 06, 2023
Wednesday Dec 06, 2023
If you’re looking into the copywriting industry and are tired of feeling like there is a smoke-and-mirror effect going on → this Freedom Found Podcast episode is here to help demystify that BS.
I think far too many are secretive about the key elements they deploy to actually get results, land dream clients, make lots of money, and impact on those around them.
So, I’m pulling back the curtain today and sharing what I’ve observed in my own journey - and what the many copywriters around me have done to reach success.
If you’re wondering how to scale and grow your copywriting business beyond one-to-one client work? In this episode of the Freedom Found Podcast, I discuss the three key trends that financially successful copywriters are embracing to achieve greater success and impact.
Get ready to learn how to honor your value, develop a CEO leadership mindset, and diversify your revenue streams. These are *the* strategies and insights that will help you build a thriving and scalable copywriting business in 2024 and beyond.
Tune in To Learn:
- How to honor your value through pricing, clientele, and time.
- How developing a CEO leadership mindset is essential to lead yourself and your business to success
- What copywriters are doing to diversify revenue streams for scalability and growth
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Sunday Dec 03, 2023
Sunday Dec 03, 2023
We’ve all had those moments - staring down a mountain that seems too large to climb or results feeling so far from where we thought they’d be.
But the power to growth isn’t about getting it right the first time → It’s about the power of perseverance and resilience.
In this special episode of the Freedom Found podcast, I share a mantra that has been on my mind for quite some time. “I can't fail if I don't quit”. Join me as I discuss the power of getting back up, redefining failure, and the mindset needed for success. Get ready to be inspired and motivated as we explore the path to achieving your dreams.
Tune in To Learn:
- The importance of staying true to your North Star
- How to embrace challenges and setbacks as opportunities
- The role of resilience in achieving your goals
- Celebrating victories and learning from hardships
- The mindset shift that separates temporary defeat from permanent failure
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Wednesday Nov 29, 2023
Wednesday Nov 29, 2023
Are you tired of just hearing about success stories and not the decision-making process behind them? Get ready to dive into the behind-the-scenes of our recent major financial investment on the Freedom Found Podcast.
Discover the three key factors that played into our decision, including outcome alignment, shared values, and the importance of the investment container. Plus, find out why budgeting and ROI should not be the sole factors in your investment decisions. If you're ready to gain valuable insights into the world of business investments, this episode is a must-listen.
Tune in To Learn:
- How to evaluate investment outcomes and align values
- The importance of choosing the right investment container
- Discover the impact of budgeting and ROI on investment decisions
- How I approach the power of commitment and stretching yourself
- When is the right time to make your next big investment
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Monday Nov 27, 2023
Monday Nov 27, 2023
If you’ve ever felt stuck, unsure of how to move forward, or pulled in a thousand different directions as you sit down at your laptop each day → it’s not that you’re necessarily missing the right strategy for growth…
→ You need solid time management to be dedicated both to your client work, but especially to your own business development. Without it, it’s far too easy to stay stuck feeling like every week passes and you don’t get much done to progress your own business.
In this game-changing episode of the Freedom Found podcast, I reveal the secret to 10X your revenue by budgeting your time effectively. Join me as I break down the power of creating a scalable business model and show you how to allocate your time strategically for maximum results. This simple advice will help you begin to unlock new levels of success!
Tune in To Learn:
- My 30/70 rule to growth
- How to transition from service fulfillment to business development
- Uncover the hidden potential in your calendar
- Gain insight into structuring your time to focus on business growth
- Get a sneak peek into how we help our Freedom Found Collective Mastermind clients amplify their growth
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Wednesday Nov 22, 2023
Wednesday Nov 22, 2023
Are you tired of wasting time and energy creating custom-priced projects for clients - or wondering which leads can even afford your services? In this episode of the Freedom Found podcast, we tackle the trap of custom pricing and why it's time to stop doing it.
Join me as I share my personal experiences and provide insights on why custom pricing is not scalable or efficient. I discuss the importance of standardizing your pricing and packages to create fairness for all clients and build trust. Plus, I reveal the hidden costs of custom pricing and how it can eat away at your valuable time. Get ready to streamline your business and make 2024 a year of efficient growth!
In this episode, you'll learn:
Tune in To Learn:
- The drawbacks to creating custom packages + pricing
- The impacts on your business’s scalability and efficiency
- How standardizing your pricing creates fairness and builds trust with clients
- The hidden costs of custom pricing and how it drains your time
- The importance of automating and streamlining your processes for sustainable growth
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
Monday Nov 20, 2023
Monday Nov 20, 2023
Ever wonder what specific metrics you should be looking at to truly understand the health of your funnel, organic marketing efforts, or paid ads? Get ready for an informative episode with Dale Darby, KC Brand Funnel + Marketing Specialist joining me to discuss the essentials of your marketing analytics.
He doesn’t hold back here and provides insights on how to effectively close sales calls, emphasizing success rates for all marketers and copywriters. We discuss the importance of having the right leads and nurturing them effectively toward your end goal. Plus, if you’re wanting to know more about paid ad data, get ready! We’re touching on paid and organic ads, offering actionable tips on optimizing your funnel processes.
Get ready to delve into the nuances of analytics that every successful marketer should know.
Tune in To Learn:
- The 5 most important data points you should be tracking monthly
- The number one thing Dale checks on our funnels regularly
- How easy data tracking can be for your business
- Actual recommended close rates for your sales calls
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots