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This isn’t another podcast telling you to niche down and raise your rates. We’re breaking down what top copywriters do differently to build brands that attract premium clients and diversified revenue—without burning out.
Hosted by Copywriter Mentor Krystle Church, who’s helped hundreds of copywriters grow their revenue with client work and launch diversified revenue streams — you’ll get the strategies and revelations other shows aren’t sharing, making you say → “I wish someone had told me this sooner!” Plus, real-time strategies copywriters are testing in the field, and an honest look at what’s actually working (and what’s not) for today’s top copywriters.
If you’re ready to get out from under that never-ending pile of client work—or you want to create and launch a digital product, template shop, or course successfully—you can stop looking because this show was made for you.
Popular Guests Include:
Amy Posner, Karina F. Daves, Nicole Culver, Prerna & Mayank of Content Bistro, Jen Szpigiel, Eman Ismail, Megan Smyth, Emma-Louise Parkes of The Ambitious Introvert, Jordan Schanda King of Easy Scaling, Rob Marsh of The Copywriter Club, Cait Scudder, Hannah Nieves, Kacia Ghetmiri, Shannon Matson of The Social Bungalow, and more.
Popular Episode Topics Include:
Marketing & Positioning for Copywriters, Finding Copywriting Clients, Pricing for Copywriters, Template Shop Launch Strategy, Scalable Offer & Digital Product Launch for Copywriters, How to Sell a Copywriting Course, Copywriting Industry Best Practices, How to Grow a Copywriting Business, Transitioning from Freelancer to Business Owner, Women in Entrepreneurship, Where to Find a Community for Copywriters, Email Marketing For Copywriters, Creating Bingeworthy Content, Personal Development for Marketers, Passive Income for Copywriters
Episodes
Monday Dec 11, 2023
Monday Dec 11, 2023
Instead of waiting to tell you about what it took to hit our next big goal, Dale and I are here to show you what most people don’t (or won’t) → The PROCESS while we’re still within it.
This episode is a literal can’t-miss if you’ve ever wondered what it takes to drive serious growth in your business, level-up, and reach huge milestones.
Inside, we’re breaking down exactly how we’re navigating the journey to a Million Dollars in Revenue so that you get real insight into growth as it’s happening. We stress the importance of developing smaller goals that align with the broader objective and emphasize several things that we’ve learned are key to doubling or tripling your revenue. With a focus on simplicity, scalability, strategy, mindset, and consistency - we’re ready to share this journey with you!
Tune in To Learn:
- Our 5 Focus Areas for 7-Figure Growth
- How we’re streamlining our focus
- What it takes to scale a service-based or copywriting business
- Our outlook on this goal and why we decided to share it with you
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Wednesday Dec 06, 2023
Wednesday Dec 06, 2023
If you’re looking into the copywriting industry and are tired of feeling like there is a smoke-and-mirror effect going on → this Freedom Found Podcast episode is here to help demystify that BS.
I think far too many are secretive about the key elements they deploy to actually get results, land dream clients, make lots of money, and impact on those around them.
So, I’m pulling back the curtain today and sharing what I’ve observed in my own journey - and what the many copywriters around me have done to reach success.
If you’re wondering how to scale and grow your copywriting business beyond one-to-one client work? In this episode of the Freedom Found Podcast, I discuss the three key trends that financially successful copywriters are embracing to achieve greater success and impact.
Get ready to learn how to honor your value, develop a CEO leadership mindset, and diversify your revenue streams. These are *the* strategies and insights that will help you build a thriving and scalable copywriting business in 2024 and beyond.
Tune in To Learn:
- How to honor your value through pricing, clientele, and time.
- How developing a CEO leadership mindset is essential to lead yourself and your business to success
- What copywriters are doing to diversify revenue streams for scalability and growth
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Sunday Dec 03, 2023
Sunday Dec 03, 2023
We’ve all had those moments - staring down a mountain that seems too large to climb or results feeling so far from where we thought they’d be.
But the power to growth isn’t about getting it right the first time → It’s about the power of perseverance and resilience.
In this special episode of the Freedom Found podcast, I share a mantra that has been on my mind for quite some time. “I can't fail if I don't quit”. Join me as I discuss the power of getting back up, redefining failure, and the mindset needed for success. Get ready to be inspired and motivated as we explore the path to achieving your dreams.
Tune in To Learn:
- The importance of staying true to your North Star
- How to embrace challenges and setbacks as opportunities
- The role of resilience in achieving your goals
- Celebrating victories and learning from hardships
- The mindset shift that separates temporary defeat from permanent failure
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Wednesday Nov 29, 2023
Wednesday Nov 29, 2023
Are you tired of just hearing about success stories and not the decision-making process behind them? Get ready to dive into the behind-the-scenes of our recent major financial investment on the Freedom Found Podcast.
Discover the three key factors that played into our decision, including outcome alignment, shared values, and the importance of the investment container. Plus, find out why budgeting and ROI should not be the sole factors in your investment decisions. If you're ready to gain valuable insights into the world of business investments, this episode is a must-listen.
Tune in To Learn:
- How to evaluate investment outcomes and align values
- The importance of choosing the right investment container
- Discover the impact of budgeting and ROI on investment decisions
- How I approach the power of commitment and stretching yourself
- When is the right time to make your next big investment
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Monday Nov 27, 2023
Monday Nov 27, 2023
If you’ve ever felt stuck, unsure of how to move forward, or pulled in a thousand different directions as you sit down at your laptop each day → it’s not that you’re necessarily missing the right strategy for growth…
→ You need solid time management to be dedicated both to your client work, but especially to your own business development. Without it, it’s far too easy to stay stuck feeling like every week passes and you don’t get much done to progress your own business.
In this game-changing episode of the Freedom Found podcast, I reveal the secret to 10X your revenue by budgeting your time effectively. Join me as I break down the power of creating a scalable business model and show you how to allocate your time strategically for maximum results. This simple advice will help you begin to unlock new levels of success!
Tune in To Learn:
- My 30/70 rule to growth
- How to transition from service fulfillment to business development
- Uncover the hidden potential in your calendar
- Gain insight into structuring your time to focus on business growth
- Get a sneak peek into how we help our Freedom Found Collective Mastermind clients amplify their growth
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read
Wednesday Nov 22, 2023
Wednesday Nov 22, 2023
Are you tired of wasting time and energy creating custom-priced projects for clients - or wondering which leads can even afford your services? In this episode of the Freedom Found podcast, we tackle the trap of custom pricing and why it's time to stop doing it.
Join me as I share my personal experiences and provide insights on why custom pricing is not scalable or efficient. I discuss the importance of standardizing your pricing and packages to create fairness for all clients and build trust. Plus, I reveal the hidden costs of custom pricing and how it can eat away at your valuable time. Get ready to streamline your business and make 2024 a year of efficient growth!
In this episode, you'll learn:
Tune in To Learn:
- The drawbacks to creating custom packages + pricing
- The impacts on your business’s scalability and efficiency
- How standardizing your pricing creates fairness and builds trust with clients
- The hidden costs of custom pricing and how it drains your time
- The importance of automating and streamlining your processes for sustainable growth
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
Monday Nov 20, 2023
Monday Nov 20, 2023
Ever wonder what specific metrics you should be looking at to truly understand the health of your funnel, organic marketing efforts, or paid ads? Get ready for an informative episode with Dale Darby, KC Brand Funnel + Marketing Specialist joining me to discuss the essentials of your marketing analytics.
He doesn’t hold back here and provides insights on how to effectively close sales calls, emphasizing success rates for all marketers and copywriters. We discuss the importance of having the right leads and nurturing them effectively toward your end goal. Plus, if you’re wanting to know more about paid ad data, get ready! We’re touching on paid and organic ads, offering actionable tips on optimizing your funnel processes.
Get ready to delve into the nuances of analytics that every successful marketer should know.
Tune in To Learn:
- The 5 most important data points you should be tracking monthly
- The number one thing Dale checks on our funnels regularly
- How easy data tracking can be for your business
- Actual recommended close rates for your sales calls
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
Wednesday Nov 15, 2023
Wednesday Nov 15, 2023
In this compelling episode, Dale and I unravel the power of analytics in providing distinctive growth for your business, emphasizing looking beyond vanity metrics such as social media likes to focus on data that truly points towards business profitability and sales.
At the end of the day, the significance of tracking data regularly for consistent growth is KEY! We draw on examples from our own business experiences, and how separating my emotional connection from the business created a more sustainable and healthier relationship with work for me.
Tune in To Learn:
- My favorite way to gather data to inform your customer journey
- Top lead generation metrics to look at
- The crucial role of analyzing the performance of your content marketing
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
Monday Nov 13, 2023
Monday Nov 13, 2023
Ever wondered what it truly takes to achieve your biggest dreams? Or how can tiny steps lead to massive growth? In this episode of the Freedom Found Podcast, I unveil the power of small, deliberate actions and how they pave the way to massive growth.
Join me as we embark on a journey that celebrates the tiny victories, the small steps that add up to create extraordinary success and we explore the magic that lies within the manageable steps we take every day.
It’s a PEP TALK episode so → get ready to be inspired, motivated, and equipped with the tools you need to make your dreams a reality.
Tune in To Learn:
- The importance of small, deliberate actions
- How to break down overwhelming goals into manageable steps
- The power of persistence and commitment
- How to start taking action towards your dreams
- The rewards of stepping out of your comfort zone
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
Wednesday Nov 08, 2023
Wednesday Nov 08, 2023
Here at the KC Brand we talk a lot about creating true time freedom for you as a CEO. If you’ve been around for a minute you know that Day Rates were such an integral part of my journey to my first (and next) six figures as a copywriter!
The only thing is - there are so many ways to structure them for your own work/life balance. That’s why we’re bringing back this loved episode with Day Rate Genius alum Elizabeth Averyanova, a talented Web Designer and Agency Owner who’s used the power of Day Rates to book out her agency for more than two years running.
Because the truth is → Booking out your Done-For-You Services doesn’t have to be complicated or time consuming. In fact, there’s ONE simple way you can increase your rates while working just a handful of days a month on client projects: something both Elizabeth and I have done to expand our businesses, revenue, and time.
This is one you’re not going to want to miss!
Tune in To Learn:
- The number one trait that creates ongoing momentum for entrepreneurs
- How Day Rates make up 80% of Elizabeth’s client projects & revenue
- How to know when it’s time to make your own rules
- How to get in on a major DRG Black Friday offer!
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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.
More from Krystle:
→ Freedom Found Collective Mastermind
→ Take the Copywriter Quiz + Uncover Your Business Blind Spots
→ Get on the Black Friday Waitlist for Day Rate Genius Masterclass
Today’s Guest:
→ Elizabeth’s Instagram